E-learning Statistics 2024 & Beyond

Post-pandemic, if there is any market that has seen a huge shift, it is education.

Gone are the days of chalk and duster, the education market has come a long way from that, embracing technologies and online classrooms to improve their learning experience.

Seeing this, it’s not wrong to say that the education market is booming. And, if you want to know about the educational app market, then look no further.

This blog dives deep into the latest education market, and user demographics, and also sheds light on the over-evolving dynamics of the market.

So, without any further ado, let’s get right into it:

E-learning Industry Statistics

So, where were we? The market stats.

How about we start from the beginning with the growth of the eLearning statistics?

Well, the tech market is flourishing. The market was $146 billion in 2023, and by 2033, it’s projected to reach a whopping $549.6 billion.

That’s definitely a huge number showing that this trend of online education will not slow down anytime soon. Besides, other stats also paint a positive picture of the market.

♦ General Stats

• A whopping 73% of US students want to continue taking online classes even after the pandemic.
• Companies are embracing digital learning! 90% of them offer some form of online training for their employees.
• Employees are all for learning on the job! A strong 68% of them say they prefer to gain new skills and knowledge at work.
• As a result of all this, the increasing popularity of online learning platforms is undeniable. Apps like Udemy, Coursera, and other top educational apps are seeing a surprising increase in their registrations.
• Even Coursera alone has seen a 438% increase in number of registered learners in just five years.
• It is evident from corporate E-learning statistics that a staggering 90% of companies are now offering some form of eLearning to their employees.
• Besides that, IBM reported that their managers learned 5 times more content through eLearning compared to traditional training methods.

Now, as you get a little insight into the market, we are here to share more about e-learning industry statistics.

EdTech Market Segmentation

EdTech, short for Educational technology is a vast and ever-evolving market.

To get to know it better, let’ segment it based on various factors. Here’s a breakdown of some key EdTech market segmentation approaches:

♦ By Target Audience

Despite different age groups, everyone is connecting to educational apps to gain access to educational material. Here are some statistics painting a detailed picture of the same.

• Preschool

For the development of a child, parents often take the help of different preschool apps such as ABCmouse.com, Khan Academy Kids, and Quick Math Jr. Here are some leading learning apps for children, take a look at the below image to learn about them:

Looks like, the market is in favor of ABCmouse and shows that it is getting traction from all over the world making it one of the most popular apps among children with 2 million downloads on Android and iOS.

Meanwhile, Kiddopia secured the second spot with 1.45 million downloads. And, this trend of high download numbers is likely to continue its upward trend and will see more growth in the 2024-2030 period.

• K-12

Children are engaged with educational apps and it is clear with these insightful market stats. The K-12 online education market will see an explosion, as the size is expected to surge from $1.274 billion in 2022 to a staggering $6.1 billion by 2031.

Through this, it’s quite visible that the CAGR will see an increase of 19% showing a shift towards online learning in K-12 education. And, that’s also visible in the below-given picture.

• Higher Education

Talking about higher education is what lays the foundation for our brighter future.

We go to college and get a better education to shape our careers. But, not everyone can access such facilities. And, the result is quite visible over 10 million college students embraced online learning in the fall of 2022.

With a significant portion (slightly less than half) opting for a fully online education experience. Consequently, the online university education market is expected to reach $120.70 billion by 2024.

• Corporate

In today’s rapidly evolving job market, continuous learning is crucial.

To stay ahead of the curve, many professionals are turning to educational apps like edX to upskill and shape their careers.

In 2023, the global corporate eLearning industry reached an impressive $22.15 billion and research predicts even sharper growth in the coming year. With a CAGR of 10.9%, the market is expected to surpass $46 billion by 2030.

♦ By Subject Area

Let’s dive into the subjects that consistently captivate users and spark a desire to learn more through the app.

• Maths

More than 100 million students globally fail math every year. That’s huge, right? This is why students take the help of maths apps like Photomath, Khan Academy Kids, and more.

The Global Mathematics software market is expected to see huge growth; experts are predicting an increase in compound Annual Growth Rate (CAGR) exceeding 8.5% between 2018 and 2025.

This means we market value of these apps will be $8.17 billion by 2025.

• STEM

STEM includes Science, Technology, Engineering, and Maths. These apps provide access to a lot of content on different subjects; this is why Science Apps are so famous.

The K-12 STEM education market is experiencing a boom! The market was valued at $37.84 billion in 2021; it’s expected to witness a substantial surge growing at a CAGR of 14.6% from 2022 to 2030.

• Language Learning

Another key focus is on language learning. Language learning apps such as Babbel are so popular that is aren’t only learners but also investors in Babbel-like app development.

Nonetheless, learning an extra language has its own advantages. With that, the language learning app market is on a full upward trend seeing a surge from a value of $20.34 billion in 2023 to $89.53 billion by 2031.

This growth is expected to see a 17.9% CAGR increase during the given period.

♦ By Learning Style

It is universal that not all students learn the same way. Let’s explore different learning styles and how many people approach these styles that help them to understand different concepts.

• Visual Learning Style

Visual learners are all about visuals. Many students learn effectively by seeing information presented through images, diagrams, and other visual aids.

This allows them to effectively process and retain knowledge. An estimated 65% of the population learns best through visual learning and demonstrations.

• Auditory Learning Style

Auditory learning style is a way of processing information through listening. Meaning, these learners absorb information best when it’s presented through spoken words.

Lectures, group discussions, podcasts, and audiobook become their learning havens. The auditory learning style is often overlooked, with just 20%-30% of schools actively integrating it into their curriculum.

• Kinesthetic Learning Style

Kinesthetic learners, also known as tactile learners, are the ultimate “hands-on’’ bunch. They thrive in environments that allow them to learn through movement, interaction & physical experience.

An estimated 25%-30% of students identify as kinesthetic learners. This group thrives in hands-on educational environments, where they can learn by doing & engaging with the material.

♦ eLearning App Revenue Model

Edtech market analysis shows it’s undergoing a revolution and the revenue model is at the heart of it.

Let’s delve into various education app business models revealing how learning is delivered and valued in the modern world.

• Freemium

In-app purchases are king in the education market, with revenue of $3.54 billion in 2022. The market has shown a tremendous increase since then and is expected to grow even more between 2025-2030.

This shows a growing trend of learners seeking additional features and resources within educational apps.

• Paid Subscription

In the education markets, in-app purchases govern supreme, with projected revenue of $ 3.54 billion in 2022, dwarfing the $0.18billlion expected from paid apps.

This suggests that subscription-based apps are valued by learners. Also, people are taking an interest in on-demand learning ensuring supplemental resources within existing apps.

• In-App Purchase

The education market is witnessing a shift towards in-app purchases! While paid apps are expected to reach a staggering $3.54 billion.

Country-Wise Insights About EdTech

Here are some eLearning regional penetration statistics that will surely blow your mind. Let’s get right into it:

► USA Educational Market Statistics

The United States is a powerhouse in the global EdTech Market, leading the charge in educational innovation. As per the educational market statistics, North America dominates the market with a projected CAGR of 10.3% by 2030.

This dominance can likely be attributed to significant investments in the Edtech Sector by Venture Capitalists.

► UK Educational Market Statistics

Experts suggest there is a huge potential in UK educational Market Statistics. As per Edtech Market Statistics, the educational app market in the UK was generating revenue of $315 million.

The figure dominates the $17.5 million earned by the Irish educational app market and the market is expected to heat up in the coming years even more.

Analysts predict a CAGR of 11.88% between 2022 to 2027. This translates to $591.60 million by 2027.

► Asia-Pacific: The Rising Star Educational Market Statistics

The Asia-Pacific Region is no longer just an emerging player, But surging beyond its emerging market status and becoming a major global player!

Reason being, with the widespread adoption of smartphones and internet access, a vast population is now connected and ready to learn online. And, it is said that the Asia-Pacific region is experiencing explosive growth, with a projected CAGR of 17.1% by 2030.

► Europe: A Hub For Innovation

Europe is an upbringing ground for cutting-edge educational technology.

With a focus on research and development, European companies are constantly pushing the boundaries of what’s possible in Edtech.

Analysts predict continued growth at a CAGR of 14.2% by 2030.

► Middle East EdTech Market Statistics

While North America, Asia-Pacific, and Europe dominate the EdTech Conversation, the Middle East is not behind but emerging as a region with immense potential.

The educational market statistics were valued at a CAGR of 9.14% from 2024 to 2030.

With continued government support, increasing internet penetration, and a growing population, more and more investors are coming forward to turn their educational app idea into a solution to cater to all these people.

Well, with that, there’s still a lot to uncover.

Emerging Players of the E-learning Market

The education app market is also flourishing and painting a better picture for the future of eLearning.

It’s time to know what the education app market statistics are saying.

Well, textbooks are long gone; education apps are the new classroom staple! In 2022, the market reached a staggering $7 billion, fueled by a surge in online learning during the pandemic.

And, the good news with the increase in developing education apps- experts expect this market to keep growing at a rate of 8.9% annually until 2030.

There are several types of educational apps available in the market!

From language learning apps to comprehensive educational platforms, the EdTech market is booming, and all signs point to continued growth.

Let’s take a look at some of the most popular education app market stats, their growing demand, and more:

1. Duolingo

Duolingo is a top language learning app that offers 100+ courses in more than 40 languages.

It offers a gamified approach to learning, with bite-sized lessons, points, and different levels to keep users engaged.

As per education app statistics, it has a thriving community of 74.1 million active users monthly, and 5.2 million have paid for premium services. In general, it boasts over 500 million subscribers and still growing at a tremendous rate. Seeing such numbers, many got inspired to build a Duolingo-like app and imitate its success.

2. Khan Academy

The list is incomplete without talking about the “Khan Academy”. It is the largest non-profit ed-tech platform.

This app has a highly subscribed YouTube Channel with millions of followers, indicating a large and engaged community that uses their platform for learning.

Education app statistics show that Khan Academy has a massive user base exceeding 140 million, crossing across cultures and languages with over 50 languages offered through the platform.

Khan Academy definitely shows that if one can tackle their education app development challenges, they can launch a valuable tool for learners.

3. Photomath

Photomath is a dream app for every student who is afraid of Maths.

As, the app uses AI technology to scan and solve math problems, from basic arithmetic to complex calculus serving student the purpose of their educational software.

Research shows that Photomath has over 300 million downloads globally.

Photomath breaks down geographical and linguistic conquering math problems in over 195 countries and serves solutions in 30+ languages.

4. Google Classroom

If something is endorsed by Google, it’s meant to be perfect.

It’s an education app that attracts students and teachers to create and manage classes; this app is designed to streamline communication and collaboration in classrooms.

The app offers courses in more than 30 different languages. As evident from stats of educational apps, it has a user base of 150 million, Google Classroom has become a major player in the educational technology landscape.

5. Kahoot

Imagine a classroom where learning feels like a game show. That’s Kahoot for you.

It’s so amazing that it doesn’t only attract students but businesses also to create an eLearning app. Why? Simply because the app is a free, online platform that transforms normal learning into fun things with engaging quizzes.

As per eLearning app statistics, the app has 24.6 million active accounts in the past year. Also, over 267 million learning sessions were hosted, translating to a massive 1.6 billion total participants who have enjoyed interactive learning experiences on the platform.

6. Quizlet

Quizlet has a unique approach to learning.

Well, it’s a flashcard app that allows users to create and share flashcards on any topic. It offers features like quizzes and shared flashcards to help users to test their knowledge.

As per eLearning app stats, Quizlet has around 200 million users. The platform fosters a daily habit for 60% of its users, who visit consistently making it so that if worked well on an education app idea, it can offer several benefits to students and teachers as well.

7. Udemy

With 64 million students, 210,000 courses, and 75,000 instructors sharing their knowledge in nearly 75 languages.

Besides that, the app claims, that around 80% of the Fortune 100 companies reportedly utilize Udemy business, highlighting its value in corporate training.

The reason behind this fame is that it offers a wide variety of topics including academic subjects, professional skills, and personal development leading to its success and demand for more Udemy-clone apps.

8. Sololearn

People who love coding are definitely aware of Sololearn.

If you are not, this app offers coding tutorials in a variety of programming languages such as Python, Java, and JavaScript.

Sololearn is a great way for beginners and is famous for the same through which one can learn the basics of coding. The app has garnered a significant user base, boasting over 20 million downloads, and 7.5 million registered profiles.

With that, we believe you now have an idea of growing eLearning app statistics in the market. Now, we will take a look at the impact on Learning.

Hype of Mobile Learning

“The future of learning in your pocket” Sounds amazing right?

With over 2 billion people using mobile devices for everything from social media to work, it’s clear the craze for mobile apps is here to stay.

With that, let’s check out how mobile learning is shaping the future of Education.

Mobile learning is expected to be a major driver of the eLearning market; it is expected to see a CAGR of 17.9% to reach a staggering $77.4 billion by 2025.

This surge isn’t surprising but organizations are taking notes, as a result, a whopping 67% have already incorporated mobile learning into their training programs, reaping the benefits of a 73% boost in productivity.

But, the question is what actually makes mobile learning so effective? Well, in the words of learners, 70% of them feel confident while learning on their phones as compared to their desktops.

This also shows real-world benefits: 43% of mobile learners experience increased productivity compared to non-mobile users. With this, it’s not wrong to say that clearly mobile learning is the king.

89% of smartphone users download an app among which a full 50% use those apps for learning. As a result, mobile-only users (27%) outnumber people who access from a desktop which is around 14%.

Even millennials are embracing mobile learning. A staggering 71% report a stronger connection with mobile learning compared to traditional desktop-based methods.

Impact of Educational Apps on Learning Outcomes

If you are still wondering whether or not an effective eLearning environment is crucial for students, we are here to share some compelling education statistics that shed light on the impact of technology on learning.

• A majority of 86% of teachers believe EdTech is absolutely essential for effective learning.
• Showcasing the high enthusiasm 92% of teachers would like to leverage EdTech even further in their classrooms.
• A staggering 89% of teachers utilize EdTech, demonstrating its widespread adoption in K-12 education.
• Technology keeps learning exciting! 76% of students report that EdTech makes the process more engaging.
• 90% of teachers credit EdTech with improving their ability to assess student learning, leading to better outcomes.
• Digital Learning resources are cost-saving leading to 33-35% less than traditional textbooks.
• Research shows that students in online learning environments often outperform those in traditional face-to-face settings.
• Technology empowers teachers to differentiate instruction, with 65% of elementary teachers utilizing it to customize learning for each student.

Education App User Demographic

Now, let’s talk about the user demographic in this industry which is yet another surprising & amazing section to look at to understand the market better.

EdTech is attracting learners of all ages, but some groups stand out. Young adults take the lead, so they make up the most part.

• 25-34 make up the largest user base of 28.39%. Close behind are 18-24-year-olds, representing 23.56% of users. The trend continues with steady participation from other age groups: 35-44 (15.55%), 45-54 (15.32%), 55-64 (11.04%), and even those over 65, make up 6.13%.
• Interestingly, the data suggests a gender gap in EdTech users. Males currently hold a majority share at 56.35% compared to females that are 43.65%. This shows the opportunity for EdTech platforms to cater to and attract more female learners.

With a strong base across generations, the EdTech paints a clear picture of growth for better expansion. Powered with exciting trends, the industry is set to revolutionize the way we learn and gain knowledge.

Talking about trends, you should take a look at the trends that are evidently going to shape the future of education.

Trends in eLearning

We can’t say enough that education is undergoing a digital transformation! Let’s explore how technology is changing the way we learn with some top eLearning trends:

• A staggering 84% of teachers are aware of AR potential, and most (74%) find it caters to diverse learning styles.
• Elearning growth statistics show VR training boasts a remarkable 76% increase in learning effectiveness compared to traditional methods.
• Gamified learning is surging in popularity, with 67% of U.S. students preferring game-based educational methods. This eLearning trend is expected to continue, and the market is projected to reach $25.7 billion by 2025.
• Besides, it’s also seen that Gamified learning isn’t just fun, it’s effective as well! As per the edtech industry overview, game-based learning shows an average 34% improvement in test scores, and nearly 90% of instructors believe it enhances motivation and creativity.
• Microlearning, with bite-sized online learning modules, is another winner. 80% of employees who used microlearning reported task accuracy.
• According to the corporate E-learning statistics, the format’s effectiveness is reflected by the high approval rating (94%) among L&D professionals.
• AI in education technology will enhance the benefits of education apps, as per 37% of men and 27% of women; AI education offers several benefits to students.
• As per other eLearning market stats, AI in education apps is expected to surge from $2.5 billion in 2022 to $88.2 billion by 2032.
• AI-powered tools can improve learning, with 73% of students reporting better comprehension of the material and 63% studying more efficiently.

As we laid the foundation of education industry statistics, now if you are also eager to know more information such as the cost involved in developing an education app, you need to discuss with a top company and our next section is just about that.

How Nimble AppGenie Can Help You Leverage the Growing Education Market?

Seeing these E-learning stats, it is quite evident that the education app market is flourishing.

And, this market fueled by the positive impact of technology on learning, attracts significant investor interest.

If you are also someone who wants to be a part of this market, you can take the help of Nimble AppGenie, a top education app development company for developing an education app that delivers an amazing experience.

We’ll integrate the best features, cutting-edge trends, and powerful tools to make your app stand out in the booming education market.

Don’t Let Your Education App Idea Stay an Idea! Contact Us Now.

Conclusion

The education market is experiencing a digital revolution, driven by the surging popularity of EdTech solutions.

This blog post explored the booming EdTech market, highlighting impressive growth statistics across different regions and educational app categories. We saw how technology is impacting learning positively, with benefits for both students and teachers.

If you have a vision for an innovative education app, Nimble AppGenie can help you turn it into reality. We possess the expertise to develop a powerful app that caters to diverse learning needs and delivers exceptional educational experiences.

FAQs

Niketan Sharma

Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.