Bumble brought a revolution for dating apps; it has carved a unique niche for itself.
By changing the dynamics and empowering women to initiate their first move, it has challenged the status quo and found a way for their success.
Bumble is now approaching its tenth anniversary, celebrating a decade of success. But, what’s the success sauce behind its success? The answer lies in its features.
Keeping the momentum going, they have recently added new features that we will discuss, adding another dimension to its already successful formula.
We will discuss it.
Bumble New Features: Adding Excellence
Online dating statistics show Bumble boasts a user base of 58 million.
With 2.4 million of those users opting for premium features to enjoy app features such as additional likes, rewinds, and the ability to see who has shown interest in them. It was clear that its features had a lot to do with its success.
Initially, Bumble broke the frame of traditional dating apps by giving women priority to messaging first.
In the words of Whitney Wolfe Herd, it’s called a pro-feminist approach that empowers women to take control of their dating experience.
If there is no connection sparked within 24 hours, the potential match automatically fades, ensuring a fast-paced & efficient system. With that, Bumble unlocked the winning formula.
Empowering women with the first move was a game-changer. But, now they have launched a new dating app features “Opening moves’’, and there has been a lot of talk about it around the town.
Bumble makes starting conversations easier, as this feature is designed to assist women in picking from a menu of questions (already given) or writing their own to send as deal breakers to their matches.
Say goodbye to awkward messages and start conversations with a breeze now.
So what prompts can you use?
- What is your idea of a perfect date?
- If you could have dinner with one person, dead or alive, who would it be?
- Would you want to be famous?
Similar to the above-given picture, we hope you get it.
Unlike other dating apps, Bumble walks with innovation and makes sure to stay in the limelight; this is why they have such a crazy fan following.
You might think this is it. But not along with “opening prompts’’ there are some other dating app features they have that include:
► Dating Intentions
Time to say bye to any confusion! Now, you can clearly choose what you are looking for on the platform.
- Long-term relationships.
- Marriage.
- Ethical non-monogamy.
- Fun, casual dates.
When experimented, these features are not only loved by singles. But couples who want to experiment can find partners with similar outlooks. That makes it a strong contender for the title of couple-friendly app.
► Smarter Swiping
The “For You’’ section (previously known as Best Bees) is getting a revamp! The Bumble dating app algorithm will now use your preferences and past matches to curate four matches that could be the best possible match.
► Spark Conversation with Shared Interest
Another new feature that people are looking forward to is Bumble will now highlight similar interests that you share with another person at the top of the profile, such as any similar hobby or go-to Spotify artists.
► Show Your Best Self
One reason behind the dissatisfaction of users is the lack of photos. To resolve this issue, Bumble added a new feature that now requires at least four photos. There’s no harm in that, after all, a good variety of photos lets your personality shine!
These are some Bumble new features that were recently launched, now with that, let’s see what startups or existing dating apps should learn from Bumble.
Lessons for Startups & Existing Dating Apps Should Learn
Bumble’s success has paved the way for dating app development. And with an increased number of dating apps in the market, many are struggling to find a spot & many are looking for some tips to launch a better app.
Whether you are a startup or an existing business, you can do some things from Bumble’s skyrocketing success:
1. Make Strategies out in the Market
The current dating app scenario tells about the competitive market. Just like Bumble’s new features that propelled them forward. Your platform needs some mobile app marketing strategies to carve out your app in this space.
By doing so, whether you are launching a new dating app or struggling to find a place, you can easily separate yourself and attract their target audience.
2. Identify Service Gaps & User Points
Startups & existing dating apps need to understand what users are missing and what’s frustrating them i.e. pain points in the current landscape.
This will help you transform your app with new features and approaches that solve user problems and differentiate it from competitors.
Taking the example of Bumble, they saw a pain point – users feeling frustrated by profiles with limited photos.
To address this, Bumble immediately launched a new feature requiring users to include four photos. This demonstrates how responding to user needs can lead to positive changes.
3. Work with Innovation
The world of dating has always been a ground for new ideas, people like to see what new an app can bring to the market.
To offer them a good experience, all you have to do is do a survey on your focus group or understand user preference, & bring a solution with innovation.
From built-in conversations to AI-powered matching algorithms, it can be anything.
Bumble also did the same; they developed more sophisticated algorithms such as showing shared interest that helps to create more meaningful connections.
4. Construct your Core Service
Work on your core service which is to connect users who are looking for romantic partners or relationships. This is the foundation on which dating apps are built.
For this, you need to gather user feedback, analyze the latest dating app trends, or create a new one (we don’t mind) and adapt your offerings to stay relevant and innovative in the ever-changing world of online dating.
Now for this, you can also take inspiration from Bumble’s new feature.
When Bumble saw that females were having problems making the first move, they immediately launched a feature ‘suggesting prompts’ that helped to make smoother and better interactions.
By focusing on user experience, Bumble hits the nail on the head and unlocks its path to its success.
5. Cater to Diverse Needs
Bumble’s new feature “dating intentions’’ acknowledges that users have different goals for dating apps. You see several types of people downloading the dating app.
It can be someone who is looking for a fun experience or someone who is looking for LGBTQ-specific apps, they may want to download a general dating app for that.
As a result, your app should offer a welcoming and inclusive experience; this way you can cater to a wider audience.
As well as. this can expand your appeal to others, which is what Bumble teaches us to cater to a wider range of user needs and preferences.
6. Focus On What Your User Needs
If you want to make your dating app idea successful in the market, learn from Bumble. How it works to understand user problems and bring solutions that address them.
Some Common Frustrations Bumble Solved:
- Problem in starting conversations: conversation starters.
- Lack of clarity about relationship goals: dating intentions.
- Limited profile information: Increased photo requirements.
Overall, this is what we wanted to tell you, whether you have an established dating app or are looking to launch one, prioritize users’ wants and what’s missing in the market, just like Bumble to create a more satisfying experience.
Conclusion
Bumble’s success story is a blueprint for dating apps, both new and established. By prioritizing user needs, embracing innovation, and catering to diverse demographics, dating apps can create a more enjoyable and successful experience for everyone. From empowering first moves to showcasing shared interests, Bumble’s recent updates demonstrate the power of understanding your user base.
As the dating landscape continues to evolve, the key to success lies in focusing on what truly matters: fostering meaningful connections and providing a safe and inclusive space for users to find love, friendship, or whatever they’re seeking. Remember, the dating app market is crowded, but by following Bumble’s lead and prioritizing the user experience, your app can carve out a niche and attract a loyal following.
Niketan Sharma is the CTO of Nimble AppGenie, a prominent website and mobile app development company in the USA that is delivering excellence with a commitment to boosting business growth & maximizing customer satisfaction. He is a highly motivated individual who helps SMEs and startups grow in this dynamic market with the latest technology and innovation.
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